is to influence the development of the beauty industry, to offer consumers innovative products with real efficiency, to develop and implement digital technologies to simplify and speed up communication.
The company's goal
we have been supplying the Russian market with selected and tested products for beauty salons, barbershops, hairdressers, cosmetologists, dermatologists and trichologists.
Since 2002
Before entering our assortment, all products are thoroughly tested and expertly evaluated.
Each brand in our portfolio has its own story to tell.
We believe in what we offer to our partners and customers.
Through e-commerce
Distribution
(04)
We distribute the product through four sales channels:
Pharmaceutical channel
pharmacies, medical centers
(01)
Professional beauty
beauty salons, barbershops, self-employed masters
(02)
Beauty retail
leading perfume and cosmetics chains
(03)
The company's area of interest includes the territories of Russia, the Republic of Belarus, Kazakhstan, Armenia, and Kyrgyzstan.
(01)
Pharmaceutical direction
The history of the company began with the pharmaceutical direction.
For more than 20 years we have been selling goods through pharmacies, medical centers and doctors (trichologists and dermatologists). The company has contracts with key pharmaceutical distributors (CV Protek, NPK Katren, FC Pulse).
We actively cooperate with such chains as Rigla, Ercapharm, Melodiya Zdorovya, Evalar, Neopharm and many others. We are represented on all leading electronic pharma marketplaces.
(02)
Professional Beauty
Since 2012, the company has been developing sales in professional beauty.
We have contracts with all major barbershop chains (TOPGUN, OldBoy, Britva , BORODACH, Chop-Chop, BETONE and others). We actively cooperate with Persona chain. To date, the company has about 5000 customers in the prof beauty. To serve the professional channel we have built a regional distribution system consisting of more than 40 distributors.
Products are distributed to distributors' warehouses in more than 60 cities of Russia. The team of sales representatives of Prof beauty division has more than 100 people and is distributed across Russia. Since 2023, we have launched online platforms for working with self-employed professionals of Redhare Market.
(03)
Beauty retail
The company has direct contracts and long-term relations with the leading Russian chains of perfumery and cosmetics: Zolotoe Yabloko, Letual, Rive Gauche.
Our products are also represented in stores in Belarus and Kazakhstan.
(04)
E-commerce
Specialists of the e-com division constantly monitor the latest trends and actively implement them in their work.
Direct contracts with the sites allow us to maintain a dialog regarding the adequate positioning of our goods.
(01)
Pharmaceutical direction
The history of the company began with the pharmaceutical direction.
For more than 20 years we have been selling goods through pharmacies, medical centers and doctors (trichologists and dermatologists). The company has contracts with key pharmaceutical distributors (CV Protek, NPK Katren, FC Pulse).
We actively cooperate with such chains as Rigla, Ercapharm, Melodiya Zdorovya, Evalar, Neopharm and many others. We are represented on all leading electronic pharma marketplaces.
(02)
Professional Beauty
Since 2012, the company has been developing sales in professional beauty.
We have contracts with all major barbershop chains (TOPGUN, OldBoy, Britva , BORODACH, Chop-Chop, BETONE and others). We actively cooperate with Persona chain. To date, the company has about 5000 customers in the prof beauty. To serve the professional channel we have built a regional distribution system consisting of more than 40 distributors.
Products are distributed to distributors' warehouses in more than 60 cities of Russia. The team of sales representatives of Prof beauty division has more than 100 people and is distributed across Russia. Since 2023, we have launched online platforms for working with self-employed professionals of Redhare Market.
(03)
Beauty retail
The company has direct contracts and long-term relations with the leading Russian chains of perfumery and cosmetics: Zolotoe Yabloko, Letual, Rive Gauche.
Our products are also represented in stores in Belarus and Kazakhstan.
(04)
E-commerce
The company has more than ten years of experience in working with major e-commerce platforms: Ozon, Wildberries, Yandex Market. Specialists of the e-com division constantly monitor the latest trends and actively implement them in their work.
Direct contracts with the sites allow us to maintain a dialog regarding the adequate positioning of our goods.
Brands
System 4
The history of our company began with this brand in 2002.
The systemic approach of the Finnish manufacturer allowed to create an incredibly effective constructor for solving dermatological and trichological problems.
Combinations of System 4 products form complex programs that effectively help with dandruff, seborrhea, dermatitis and hair loss.
System 4 products are based on predominantly natural ingredients. The use of products is not addictive, and the effect can be maintained for a long time. Periodic repetition of the programs allows the consumer to practically forget about existing problems and significantly improve the quality of life for many years.
All System4 products are free of fragrances and hormones.
The products are not tested on animals. This has been illegal in Europe since 2004.
Hair: Natalia Germanova
Color: sensiDO
Sensido
All sensiDO products are fragrance-free and suitable for vegans.
The products are not tested on animals. This has been illegal in Europe since 2004.
Hybrid colorant with a 3-in-1 concept and service products for professionals. SensiDO can work as a permanent, semi-permanent or tinting dye, allowing the colorist to perform the most sought-after colorations and experiment with recipes. A wide palette (more than 140 shades) and the possibility of mixing nuances allow to get unique shades for clients.
The sensiDO palette also includes a line of beard and hair camouflage dyes
In the sensiDO palette, 15 Match shade masks are presented separately.
In 2023 Vitaly Pashenko, a top expert of Park by Osipchuk, became the brand's ambassador and art partner.
More than
140
shades in the palette
The chemical exposure of professional products used by hairdressers in their work on a daily basis for many years is what made our partner Sim Sensitive Factory come up with and create the DS Perfume Free professional range.
Modern salons choose to work with just such stylings and care to protect the health of their masters.
Modern salons choose to work with just such stylings and care to protect the health of their masters.
The products are not tested on animals. This has been prohibited by law in Europe since 2004.
DS perfume free
Model: Julia Brimit
Hair: Anna Orga
Styling: DS Perfume Free
For this, the safest possible ingredients have been specially selected, allowing you to do what you love while taking care of your health.
Hair: Anna Orga
Styling: DS Perfume Free
Hair: Anna Orga
Styling: DS Perfume Free
A styling and care line with oat seed oil, gluten-free, UV filters.
All products have a light perfume composition based on woody notes, cream and musk.
All Forme Essentials products are suitable for vegans and contain no animal ingredients.
The products are not tested on animals. This has been legally prohibited in Europe since 2004.
Forme essentials
Hair: Anna Orga
Styling: Forme essentials
The brand was created for those who prefer concentrated formulas of natural ingredients and rich textures in hair care.
The range includes products suitable for the Curly Girl Method.
Reuzel's success is based on the story of barbers Lin and Bertus from the SCHOREM barbershop in Rotterdam, which marked the rebirth of barbering today.
reuzel
The Bearded Bastard
A legendary new age brand that has won the hearts and souls of barbers almost all over the world.
The company is certified by the Leaping Bunny program.
Lin
No animal testing
The Bloody Butcher
Bertus
Through trial and error, countless experiments, in one of which they almost burned down their barbershop, the first lipsticks in tin cans appeared.
Now the brand is known worldwide, used in top barbershops and barbershops, and their scambassadors are an elite group of educators and barbers selected by Lin and Bertus.
We have three certified scambassadors working with our company, trained at the Skorem Academy in Rotterdam.
The Reuzel team has its own punk music festival, ScumBash, which is held annually in the Netherlands.
Most products are 100% vegan, with the exception of some styling products that use beeswax.
Since 2016, the company has been awarded the Queen's Award for Enterprise, which recognizes quality and service to the British Crown.
Lock Stock & Barrel
Hair, beard: Alexander Kabanov, Yana Kharsieva
Styling: Lock Stock & Barrel
A brand that was invented by a small team of experts in the city of Birmingham, in the UK.
All products are made with natural ingredients, no artificial colors and no parabens.
Most products are 100% vegan, with the exception of three styling products that use beeswax.
We have three certified scambassadors working with our company, trained at the Skorem Academy in Rotterdam.
The company is certified by the Leaping Bunny program.
Styling and grooming products have an exclusive perfumed fragrance that was developed by one of the founders.
Hair, beard: Alexander Kabanov, Yana Kharsieva. Styling: Lock Stock & Barrel
Model: Dmitry Sedin, winner of the 2023 Russian Motorcycle Racing Cup.
Hair, beard: команда амбассадоров LS&B
Styling: Lock Stock & Barrel
For MONE Impression
They believe that the right hairstyle not only changes a man's appearance, it gives confidence, reveals character, allows men to feel unique.
Slick Gorilla
Hair: Ari & Ash, Slick Gorilla Team
Styling: Slick Gorilla
A young English brand created by brothers and barbers Ash and Ari Farbord.
All Slick Gorilla products are paraben-free.
Ash and Ari Farbord with the barbers
All Slick Gorilla products are paraben-free, suitable for vegans and contain no animal ingredients.
This is a creative brand that supports street style artists, athletes, musicians, and content makers.
The brand's current ambassadors are Harvey Elliot / Liverpool footballer, Patrick "Paddy" Pimblett / UFC fighter, Diogo Costa / Porto footballer, Marcus Method / artist.
Patrick "Paddy" Pimblett
UFC fighter
BEARDBURYS
A quality retail product for men from Spain. The brand offers a wide range of products for different hair types, face and beard care and shaving.
Beardburys is the sponsor of UFC fighter Ilia Topuria, it collaborates with Richard Rawlings and his Gas Monkey Garage project, launches new products for men every year to match market trends and makes collaborations with Spanish barbers.
The brand has been the official stylist of the Goya National Film Awards for several years.
In 1956, the company changed its development vector and Derby's sole focus became the production of shaving blades.
Derby
The story of Derby began in 1940 with the production of rubber shoes in the remote Istanbul neighborhood of Şişli.
On September 2020, the winners of the VideoDerby competition traveled to Istanbul to visit the Derby factory.
Derby is one of the leading blade and shaving brands in the world.
High quality European steel, engineering, constant product renovation, new blades and razors, value for money - this approach has resonated with the audience.
1940
1956
2020
NOW
Feather
Feather was the first Japanese company to produce razors with interchangeable blades.
Feather Safety Razor Co. has been manufacturing blades and tools for over 90 years.
The razors for haircuts, blades, razors, and mutts that we bring to the Russian market are manufactured and supplied only from Japan.
Feather shaving and cutting tools are used by the world's top stylists and barbers.
Modern trade, especially in expert channels, requires product training for partners. To address these challenges, the company has organized a training department consisting of more than 100 trainers living in different Russian cities.
We conduct more than a hundred seminars and presentations every month. We also actively introduce and use online technologies for instant communication on training issues.
Our clients can be assured that they will receive the support and information they need as soon as possible.
There are more than 100 trainers of our brands all over Russia: colorists, barbers, stylists, who teach in the regions where they live, hold general seminars and travel to clients for consultations.
Seminars
Simushka Academy
This is the part of our company where dreams of a professional career turn into reality! We are proud of our long-standing reputation for training in hairdressing and the use of professional products.
Trainers
Our trainers, trichologists, ambassadors and art partners participate in various shows and professional events under the patronage of SIMUSHKA.
For partners, distributors, managers, pharmacy and store staff we provide introductory training on the Unicraft product range.
Online training
Creative Congress
Every year we organize professional development for our team of trainers from all over Russia, where we share new initiatives and trends.
PIM systems
We distribute commercial information and product content to our partners using a dedicated PIM system.
Development and community
Alexey Trishin
CEO and owner of the company
We would like you to meet our CEO and owner Alexey Trishin.
He has been running the company for more than 20 years, searching for and bringing to Russia quality brands that the market needs, gathering talented people around SIMUSHKA, initiating events for the market, investing in the development of hairdressing and business community, technologies to improve the beauty market.
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The company has more than 350 employees, the bulk of whom help customers and partners to introduce our brands into their assortment easily and quickly.
Team
Our distributor network operates nationwide, our customers have access to products from their region's warehouse with same-day delivery.
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Distributors
We invented and launched an online closed sales platform for self-employed hairdressers.It features many brands at wholesale prices. There is a delivery service across Russia.
RedhareMarket
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Our company created the Russian Barber Week event for barbers , Ace Cut photo contest, Barber King contest, Barbershop Makers Awards , regional festivals Ural Barber Fest , Volga Barber Fest , South Barber Fest .
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Events
The company-owned media project @russian barber community is the only all-Russian community with an editorial office, which unites barbers and regularly publishes articles and interviews.
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Russian barber community
Currently we have more than 140 program participants. They share the values of our brands, help other members of the professional community to develop and create with the help of our products.
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Ambassadors
The company is developing a loyalty program and regularly updates promotional offers for regular and new customers.
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Trade Marketing
The company has more than 350 employees, the bulk of whom help customers and partners to introduce our brands into their assortment easily and quickly.
Team
( 0 1 )
Our distributor network operates nationwide, our customers have access to products from their region's warehouse with same-day delivery.
( 0 2 )
Distributors
Our company created the Russian Barber Week event for barbers , Ace Cut photo contest, Barber King contest, Barbershop Makers Awards , regional festivals Ural Barber Fest , Volga Barber Fest , South Barber Fest .
We invented and launched an online closed sales platform for self-employed hairdressers.It features many brands at wholesale prices. There is a delivery service across Russia.
RedhareMarket
( 0 5 )
( 0 7 )
The company-owned media project @russian barber community is the only all-Russian community with an editorial office, which unites barbers and regularly publishes articles and interviews.
( 0 6 )
Events
Russian barber community
Currently we have more than 140 program participants. They share the values of our brands, help other members of the professional community to develop and create with the help of our products.
( 0 4 )
The company is developing a loyalty program and regularly updates promotional offers for regular and new customers.
Ambassadors
( 0 3 )
Trade Marketing
Creativity, collaborations, ideas and inspiration, mentorship
– That's what helps to drive our brands and not stand still
We made a music video with bloggers when it wasn't mainstream yet
Or we made a documentary movie during the first visit of Lin and Bertus from Reuzel to Russia.
We realized together with the HairFucker team the doc "Those crazy hairdressers" and even won several awards at festivals.
We love to joke around and make interesting projects online, like this one: SlovoDna & System4
We respect the rights of women, children and care for the elderly generation. Together with sensiDO colorists we support the "Sisters", "Old Age in Joy" and "Mercy for Children" foundations.
Also, the number of shoots, contests from brands and parties we have organized cannot be counted.
Also, the number of shoots, contests from brands and parties we have organized cannot be counted.
Cooperation
40
distributors
58
regional cities
5 000
salons
More than
SIMUSHKA welcomes geo-expansion and is interested in new clients and partners.
Our sales team is ready to offer interesting conditions, sales representative services, training, marketing support.
Please fill in the form and we will contact you.
Customers
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Feedback
Irene Chereze
Colorist and teacher, Moscow
SIMUSHKA company is an example of professional approach to work, client-oriented approach makes you fall in love from the first contact. It is a pleasure to deal with a distributor that provides not only a wide and diverse selection of brands, but also takes care of its partners, providing lightning-fast delivery and service.
Maria Klass
Founder of Hair Fucker Studio, St. Petersburg
Dmitry Kormiltsev
Founder and CEO of the BRITVA
We have been cooperating for more than 6 years. SIMUSHKA is a regular partner of various events in the BRITVA network. I would like to note the flexible approach and loyalty system for our network, holding regular master classes and promotions for our franchisees. I will also highlight: the high service and professionalism of the company’s employees.
Thank you SIMUSHKA for sensiDO dye brand in Russia! I am close to sensiDO philosophy: tonomic production, environmental friendliness. Beautiful stable colors and a cool opportunity to create many different nuances of color. Odorless, which is also important!
Alexey Lokontsev
owner of TOPGUN
My barbershops have been working with SIMUSHKA for 9 years. The quality of all the brands they provide is top notch. They train barbers, initiate trade promotions and participate as partners in our events.
Eldar Mirzoev
founder and CEO of the Oldboy
Our largest chain of barbershops has been fruitfully cooperating with SIMUSHKA for a long time. Cosmetics and products for professional hair care at the highest level. We also note active marketing support from managers, the opportunity to train staff and provide customer consultations.
Anna Orga
A stylist who works with VKontakte, the TV series Univer, Tatiana Navka's show, and Lamoda.
I met SIMUSHKA distributor company 3 years ago, at the peak of allergies, when I was already thinking that I had to leave my profession! I was saved by a brand from the DS PERFUME FREE portfolio, which has no analogues on the market in Russia.
Lydia Vadri
Top 10 best wedding stylists in Russia
I like the brands for care and styling at work that SIMUSHKA has made available in Russia. I like that there is a large selection not only for women, but also for men. All products are of high quality, the company's service is also at the same level.
Start cooperation
We are interested in new partnerships and expanding our market presence.
Please fill in the form and we will contact you.
We are in search of like-minded people who will complement and become a part of our team.
VACANCIES
Send your resume to
Be sure to get feedback, even if we are not suitable for each other.