is to influence the development of the beauty
industry, to offer consumers innovative products with real efficiency, to develop and
implement digital technologies to simplify and speed up communication.
The company's
goal
we have been supplying the Russian market
with selected and tested products for beauty salons, barbershops, hairdressers,
cosmetologists, dermatologists and trichologists.
Since 2002
Before entering our assortment, all products
are thoroughly tested and expertly evaluated.
Each brand in our portfolio has its own story
to tell.
We believe in what we offer to our partners
and customers.
Through e-commerce
Distribution
(04)
We distribute the product through four sales
channels:
Pharmaceutical channel
pharmacies, medical centers
(01)
Professional beauty
beauty salons, barbershops, self-employed
masters
(02)
Beauty retail
leading perfume and cosmetics chains
(03)
The company's area of interest includes the
territories of Russia, the Republic of Belarus, Kazakhstan, Armenia, and Kyrgyzstan.
(01)
Pharmaceutical direction
The history of the company began with the
pharmaceutical direction.
For more than 20 years we have been
selling
goods through pharmacies, medical centers and doctors (trichologists and dermatologists).
The company has contracts with key pharmaceutical distributors (CV Protek, NPK Katren, FC
Pulse).
We actively cooperate with such chains as
Rigla, Ercapharm, Melodiya Zdorovya, Evalar, Neopharm and many others. We are represented on
all leading electronic pharma marketplaces.
(02)
Professional Beauty
Since 2012, the company has been developing
sales in professional beauty.
We have contracts with all major barbershop
chains (TOPGUN, OldBoy, Britva , BORODACH, Chop-Chop, BETONE and others). We actively
cooperate with Persona chain. To date, the company has about 5000 customers in the prof
beauty. To serve the professional channel we have built a regional distribution system
consisting of more than 40 distributors.
Products are distributed to distributors'
warehouses in more than 60 cities of Russia. The team of sales representatives of Prof
beauty division has more than 100 people and is distributed across Russia. Since 2023, we
have launched online platforms for working with self-employed professionals of Redhare
Market.
(03)
Beauty retail
The company has direct contracts and
long-term relations with the leading Russian chains of perfumery and cosmetics: Zolotoe
Yabloko, Letual, Rive Gauche.
Our products are also represented in stores
in Belarus and Kazakhstan.
(04)
E-commerce
Specialists of the e-com division constantly
monitor the latest trends and actively implement them in their work.
Direct contracts with the sites allow us to
maintain a dialog regarding the adequate positioning of our goods.
(01)
Pharmaceutical direction
The history of the company began with the
pharmaceutical direction.
For more than 20 years we have been
selling
goods through pharmacies, medical centers and doctors (trichologists and dermatologists).
The company has contracts with key pharmaceutical distributors (CV Protek, NPK Katren, FC
Pulse).
We actively cooperate with such chains as
Rigla, Ercapharm, Melodiya Zdorovya, Evalar, Neopharm and many others. We are represented on
all leading electronic pharma marketplaces.
(02)
Professional Beauty
Since 2012, the company has been developing
sales in professional beauty.
We have contracts with all major barbershop
chains (TOPGUN, OldBoy, Britva , BORODACH, Chop-Chop, BETONE and others). We actively
cooperate with Persona chain. To date, the company has about 5000 customers in the prof
beauty. To serve the professional channel we have built a regional distribution system
consisting of more than 40 distributors.
Products are distributed to distributors'
warehouses in more than 60 cities of Russia. The team of sales representatives of Prof
beauty division has more than 100 people and is distributed across Russia. Since 2023, we
have launched online platforms for working with self-employed professionals of Redhare
Market.
(03)
Beauty retail
The company has direct contracts and
long-term relations with the leading Russian chains of perfumery and cosmetics: Zolotoe
Yabloko, Letual, Rive Gauche.
Our products are also represented in stores
in Belarus and Kazakhstan.
(04)
E-commerce
The company has more than ten years of
experience in working with major e-commerce platforms: Ozon, Wildberries, Yandex Market.
Specialists of the e-com division constantly monitor the latest trends and actively
implement them in their work.
Direct contracts with the sites allow us to
maintain a dialog regarding the adequate positioning of our goods.
Brands
Training
academy's website
Modern trade, especially in expert channels,
requires product training for partners. To address these challenges, the company has
organized a
training department consisting of more than 100 trainers living in different Russian cities.
We conduct more than a hundred seminars and
presentations every month. We also actively introduce and use online technologies for
instant
communication on training issues.
Our clients can be assured that they will
receive
the support and information they need as soon as possible.
There are more than 100 trainers of our
brands
all over Russia: colorists, barbers, stylists, who teach in the regions where they live,
hold
general seminars and travel to clients for consultations.
Seminars
Simushka Academy
This is the part of our company where dreams
of a
professional career turn into reality!
We are proud of our long-standing reputation for training in hairdressing and the use of
professional products.
Trainers
Our trainers, trichologists, ambassadors and
art
partners participate in various shows and professional events under the patronage of
SIMUSHKA.
For partners, distributors, managers,
pharmacy
and store staff we provide introductory training on the Unicraft product range.
Online training
Creative Congress
Every year we organize professional
development
for our team of trainers from all over Russia, where we share new initiatives and trends.
PIM systems
We distribute commercial information and
product
content to our partners using a dedicated PIM system.
Development and community
Alexey Trishin
CEO and owner of the company
We would like you to meet our CEO and owner
Alexey Trishin.
He has been running the company for more than
20
years, searching for and bringing to Russia quality brands that the market needs, gathering
talented people around SIMUSHKA, initiating events for the market, investing in the
development
of hairdressing and business community, technologies to improve the beauty market.
( 0 1 )
The company has more than 350 employees, the
bulk
of whom help customers and partners to introduce our brands into their assortment easily and
quickly.
Team
Our distributor network operates nationwide,
our
customers have access to products from their region's warehouse with same-day delivery.
( 0 2 )
Distributors
We invented and launched an online closed
sales
platform for self-employed hairdressers.It features many brands at wholesale prices. There
is a
delivery service across Russia.
RedhareMarket
( 0 7 )
Our company created the
Russian Barber Week
event for barbers
,
Ace Cut
photo contest,
Barber King
contest,
Barbershop Makers Awards
, regional festivals
Ural Barber Fest
,
Volga Barber Fest
,
South Barber Fest
.
( 0 5 )
Events
The company-owned media project @russian
barber community is the only all-Russian community with an editorial office,
which unites barbers and regularly publishes articles and interviews.
( 0 6 )
Russian barber community
Currently we have more than 140 program
participants. They share the values of our brands, help other members of the professional
community to develop and create with the help of our products.
( 0 4 )
Ambassadors
The company is developing a loyalty program
and
regularly updates promotional offers for regular and new customers.
( 0 3 )
Trade Marketing
The company has more than 350 employees, the
bulk
of whom help customers and partners to introduce our brands into their assortment easily and
quickly.
Team
( 0 1 )
Our distributor network operates nationwide,
our
customers have access to products from their region's warehouse with same-day delivery.
( 0 2 )
Distributors
Our company created the
Russian Barber Week
event for barbers
,
Ace Cut
photo contest,
Barber King
contest,
Barbershop Makers Awards
, regional festivals
Ural Barber Fest
,
Volga Barber Fest
,
South Barber Fest
.
We invented and launched an online closed
sales
platform for self-employed hairdressers.It features many brands at wholesale prices. There
is a
delivery service across Russia.
RedhareMarket
( 0 5 )
( 0 7 )
The company-owned media project @russian
barber community is the only all-Russian community with an editorial office,
which unites barbers and regularly publishes articles and interviews.
( 0 6 )
Events
Russian barber community
Currently we have more than 140 program
participants. They share the values of our brands, help other members of the professional
community to develop and create with the help of our products.
( 0 4 )
The company is developing a loyalty program
and
regularly updates promotional offers for regular and new customers.
Ambassadors
( 0 3 )
Trade Marketing
Creativity, collaborations, ideas and inspiration, mentorship
– That's what helps to drive our brands and
not
stand still
We love to joke around and make interesting
projects online, like this one:
SlovoDna & System4
We respect the rights of women, children and
care
for the elderly generation. Together with sensiDO colorists we support the "Sisters", "Old
Age
in Joy" and "Mercy for Children" foundations.
Also, the number of shoots, contests from
brands
and parties we have organized cannot be counted.
Also, the number of shoots, contests from
brands
and parties we have organized cannot be counted.
Cooperation
40
distributors
58
regional cities
5 000
salons
More than
SIMUSHKA welcomes geo-expansion and is
interested in new clients and partners.
Our sales team is ready to offer interesting
conditions, sales representative services, training, marketing support.
Please fill in the form and we will contact
you.
Customers
Feedback
Irene Chereze
Colorist and teacher, Moscow
SIMUSHKA company is an example of
professional
approach to work, client-oriented approach makes you fall in love from the first contact. It
is
a pleasure to deal with a distributor that provides not only a wide and diverse selection of
brands, but also takes care of its partners, providing lightning-fast delivery and service.
Maria Klass
Founder of Hair Fucker Studio, St. Petersburg
Dmitry Kormiltsev
Founder and CEO of the BRITVA
We have been cooperating for more than
6 years.
SIMUSHKA is a regular partner of various events in the BRITVA network. I would like to note
the
flexible approach and loyalty system for our network, holding regular master classes and
promotions for our franchisees. I will also highlight: the high service and professionalism
of
the company’s employees.
Thank you SIMUSHKA for sensiDO dye brand in
Russia! I am close to sensiDO philosophy: tonomic production, environmental friendliness.
Beautiful stable colors and a cool opportunity to create many different nuances of color.
Odorless, which is also important!
Alexey Lokontsev
owner of TOPGUN
My barbershops have been working with
SIMUSHKA
for 9 years. The quality of all the brands they provide is top notch. They train barbers,
initiate trade promotions and participate as partners in our events.
Eldar Mirzoev
founder and CEO of the Oldboy
Our largest chain of barbershops has been
fruitfully cooperating with SIMUSHKA for a long time. Cosmetics and products for
professional
hair care at the highest level. We also note active marketing support from managers, the
opportunity to train staff and provide customer consultations.
Anna Orga
A stylist who works with VKontakte, the TV
series
Univer, Tatiana Navka's show, and Lamoda.
I met SIMUSHKA distributor company 3 years
ago,
at the peak of allergies, when I was already thinking that I had to leave my profession! I
was
saved by a brand from the DS PERFUME FREE portfolio, which has no analogues on the market in
Russia.
Lydia Vadri
Top 10 best wedding stylists in Russia
I like the brands for care and styling at work that SIMUSHKA has made available in Russia.
I like that there is a large selection not only for women, but also for men. All products
are of high quality, the company's service is also at the same level.
Start cooperation
We are interested in new partnerships and expanding our market presence.
Please fill in the form and we will contact you.
Contacts for
communication
We are in search of like-minded people who
will
complement and become a part of our team.
VACANCIES
Send your resume to
Be sure to get feedback, even if we are not
suitable for each other.
